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Every detail is important for us.
Our company Bentaş Bentonit A.Ş. was established in 2007 and it started to produce clumping cat litter from white bentonite reserves available in our country and exports cat litter to 75 countries in the world. Almost 90% of white bentonite reserves in Turkey is around Ordu-Ünye-Fatsa. Important part of those reserves is in the trust of our company.
As a matter of fact, our company has made an investment decision for the bentonite field in Nevşehir in 2021, and with the new facilities to be established in Kayseri or Mersin in 2022 at the latest, our company aims to diversify its product range with gray and other colored bentonites in addition to white bentonite, and on the other hand, it will be able to reach a significant capacity worldwide by increasing its production capacity.
On the other hand, our investment in diatomite mine in Kahramankazan, Ankara, which started in 2018, was commissioned in February 2019. Absorbent cat litter production has started in the relevant facility. In particular, we have a natural use for coloring and diversifying cat litter from this mineral.
Our company, which caters to a significant portion of the Turkish cat litter market, continues to work with nearly 20 major wholesalers or business partners throughout the country. Our company still manages 7 brands registered in its own name and on the other hand, it imports Bosch and Sanabelle dog and cat food from Bosch, one of the most important manufacturers of Germany, to Turkey.
In addition, our company is one of the large capacity companies in Europe in terms of both production capacity and packaging capacity. Today, our company has a production capacity of 300,000 tons of granules and employs a total of 400 personnel.
We produce micronized bentonite for ceramics in addition to bentonite cat litter. We sell micronized bentonite to countries such as Italy, United Arab Emirates, China and mainly India.
With the happiness of having reached every point in Europe, our company has attracted the attention of the world with the investments we have made in our brands in the last 5-6 years, and our VanCat® brand has twice been awarded the brand of the year award in the field of “Cleaning and Hygiene” by the World Branding Forum, a non-profit organization based in the UK, in Vienna in 2019 and 2021.
On the other hand, we were deemed worthy of an award in the Original Product category at the “Stars of Export” competition organized under the leadership of TIM on March 6, 2020. In 2022, we were also awarded the Brand of the Year Award at the UK European Quality Summit. In addition, our company has received numerous brand and quality awards in Turkey.
Today, the VanCat® brand is marketed in 65 countries, the Cat’s White® brand in 20 countries, the White Sand® brand in 12 countries and the Rocat® brand in 11 countries. As Bentaş Bentonit, our first goal is to rank among the top second 500 companies in Turkey,exporting from production. We are happy that after the years dominated by Covid-19 and when the economies of many countries collapsed, we have been able to expand by over 200% on TL basis and 100% on Euro basis by the end of 2022 compared to the same period last year.
Another goal of ours is to increase our brand values and make the VanCat®, Cat’s White®, Rocat® and White Sand® brands even more recognizable around the world.