We work hard to improve ourselves and ensure the continuity of quality.
We maintain our leadership in a motivated manner with all our staff for the effective execution and maintenance of the Quality Management System.
We audit the effectiveness of our quality criteria first.
We have to make sure that all the brands in our own organization and production comply
with legal requirements, national and international standards and developing technology from the production to the end consumer.
As a customer-oriented company, we produce permanent solutions.
We act with principles such as trust, confidentiality and objectivity without compromising our product and service quality to provide permanent solutions to the requests and demands of our customers and related parties and to keep their satisfaction at the highest level.
Our employees are very valuable to us.
We do our best to protect the efficiency of our working environment and ensure that our employees enjoy their working hours by working shoulder to shoulder with our staff who are aware of their roles and responsibilities and trained in occupational health and safety, environment and information security.
We aim to be an exemplary company in creating value.
Thanks to our experienced, dynamic and innovative structure, we aim to ensure the continuity of our identity as a reputable, reliable, innovative and leading company in the sector by increasing our brand value day by day in Turkey and in the global market.
We respect natural resources.
We have adopted the principle of using natural resources in the most economical and
effective way in accordance with the definition of harmonizing with the environment in Article 4 of the Mining Law No. 3213 and Implementation Regulation, and making
technological and environmentally friendly investments regarding Bentonite mineral.
High quality and sustainability.
As an organization that anticipates all risks, opportunities and threats that sectors such as Cat Litter, Ceramics, Cosmetics, Agriculture and Detergents may present to us and takes precautions, we assure that we will maintain this vision to maintain high quality and sustainability in the relevant sectors.