The World Branding Awards, organized by the World Branding Forum, honored VanCat with the Brand of the Year award in the Pet Cleaning & Sanitation category for the fourth consecutive time in the 2025–2026 term.
At the biennial World Branding Awards – Animal Edition, organized by the UK-based non-profit organization World Branding Forum, VanCat was once again named Brand of the Year in the “Pet Cleaning & Sanitation” category, marking its fourth consecutive triumph.
Our General Manager, Fatih Ömür, evaluated this achievement as follows:
“Our first award, received on July 3, 2019 at the Hofburg Palace in Vienna, marked the beginning of VanCat’s international journey. Being chosen once again as ‘Brand of the Year’ in 2021, during the pandemic when the ceremony was held online, was a testament to our consistency and quality.
Today, winning the Brand of the Year award in the Pet Cleaning & Sanitation category at the World Branding Awards for the fourth consecutive time in the 2025–2026 term is both a great honor and a responsibility for us. The interest VanCat has gained in more than 65 countries, combined with our R&D investments, has transformed into a sustainable success.
This award belongs not only to the Bentaş family, but also to the millions of pet owners and friends who trust our products. By placing innovation and quality at the center of everything we do, we will continue to demonstrate the global strength of a Turkish brand.”
Bentaş Bentonit CEO, Turgay Ömür, said:
“Being deemed worthy of such a prestigious award for the fourth consecutive time as a result of our efforts in the global market has made us very happy, and we are proud to be the first and only Turkish brand in the pet products sector to receive this award.”
Photos from the Award Ceremony
